Bikes Subdomain

Regardless of your preferred method, you have made it to the landing page for streetfightermedia.com.au/bikes. A specific landing page is a good indicator of interest as any access method will give you the numbers (scan, typed, in shared link etc. - they all count)

Gauging interest is a strong indicator of advertising success (different to your offering success) and allows you to calculate your conversion rate.

With analytics, we can see how many people visited, for how long, what pages they viewed and the flow of their activity through our site, including conversions.

• Interest is a critical metric in gauging success of your advertising.
• Actual conversions are a better gauge of your sales processes and product/service offering.
• Knowing interest means you calculate your conversion rate.

Should you use a Subdomain or Subdirectory?

Subdomain: bikes.streetfightermedia.com.au

Subdirectory or Subfolder: streetfightermedia.com.au/bikes

Points to Consider:

• Which one is easier to remember?
• A subdomain can indicate it is a substantial arm of your brand (or a limited-access link), giving it more authority.
• A subdirectory generally has better SEO performance.
• A subdomain is often a structural decision as it can separate sections of your site.

And, to avoid disappointment, here are some photos from a handful of Bike Billboard campaigns...